Informational
The searcher wants to learn or solve a problem. Give them a clear, useful answer before asking for a sale.
Example search
“how to improve website speed”
Good page fit: Guide, tutorial, or explainer
Free Keyword Intent Tester
Find out what people want when they search. Classify up to 20 keywords by intent, then use each result to plan a page that fits the query.
Five intents. Five different jobs for your content.
The same topic can lead to very different searches. These examples show how the wording of a query changes the page a person needs.
Commercial
The searcher is weighing options. Help them compare features, tradeoffs, and fit.
Example search
“best website speed tools”
Good page fit: Comparison, review, or alternatives page
Transactional
The searcher is ready to act. Make the offer, price, and next step easy to find.
Example search
“buy website speed audit”
Good page fit: Product, service, or booking page
Navigational
The searcher already knows where they want to go. Help them reach the named brand or destination directly.
Example search
“RankWorker login”
Good page fit: Brand, login, or product page
Local
The searcher needs a nearby provider or a service in a specific area. Location is central to the answer.
Example search
“SEO agency near me”
Good page fit: Location or local service page
FAQ
Free Keyword Intent Tester FAQ
How to read the classifications and use them in your content plan.
Search intent is the likely goal behind a query. Someone may want an answer, compare options, complete a purchase, reach a known site, or find a nearby provider. Understanding that goal helps you choose the right page and answer.
Build a month of content for every stage of search
RankWorker brings informational, commercial, and transactional opportunities into one balanced content plan, helping you reach more searchers and turn relevant visits into customers.
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